Why Frats Keep Hitting Me Up for Merch
In 2023, I collaborated with MIT's Sigma Chi fraternity to design their Fall Rush merch. The design featured Charlie Brown and Snoopy as astronauts, a nod to MIT's culture of innovation and intellect
Sigma Chi Fall Rush, by LAJA® / 2023
In 2024, I worked with Berkeley’s Sigma Alpha Epsilon on their Fall Rush merch, again incorporating Charlie Brown and Snoopy, this time in a three-panel comic titled "Don’t Be That Guy." The design was a playful jab at Stanford ahead of their rivalry game on 11/23/24—and fittingly, Berkeley won.
"Don't Be That Guy", by LAJA® / 2024
This concept originally started with a design for Michigan University the previous year. Now Berkeley has brought me back to design their upcoming philanthropy event, South Seas.
SAE South Seas Tee, by LAJA® / 2025
These projects were a blast—fusing creativity with school spirit in a way that hits. Next up on my hit-list? Hopefully doing projects for Oregon, Texas, Harvard and Yale.
