How a Compliment Started My First Pop-Up

by Tobi Laja

My first-ever pop-up happened unexpectedly at the Green Room Tap in Pilsen, Chicago. While exploring local bars with my business partner Cristian Manon, a bartender named Matt complimented my Snoopy X Malboro Hat.

Bartender, Matt from The Green Room / Feb 28, 2025

That simple interaction led to a convo about hosting a pop-up—and just like that, we made it happen.

Behind The Process

We designed exclusive shirts and hats for the event, and to make the night even more special, Cristian and I had our own signature drinks:

  • The Laja: Tequila, Licor 43, Orange Liqueur, Pineapple Juice, Lemon Juice, Ginger Beer
  • The Manon: Tequila, Peach, Cherry, Pineapple Juice, Lime Juice

Aldo Pineda, Green Room Bartender / Feb 28, 2025

The energy was wild, 5 minutes in we sold 10 pieces, halfway through I gave a damn speech, and by midnight, everything gone. One of the main bartenders, Aldo, summed it up perfectly:

"I've worked a couple of our pop-ups before, but this one was our best one for sure. Everyone was chill and fun, so serving them was a treat."

Photos via Diego Guzman Favela / Feb 28, 2025

 

Missed It? Don't blink twice.

New spot in June.

This was UNSTITCHED
by ®LAJA

 

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